Home ● About us ● Sitemap ● FAQs ● Order Details ● International Orders ● Bookmark Us! Shopping Cart
PennWell Books
Call Us: 1-800-752-9764 [Toll Free]
   
Shipping Info Author Bios For Resellers Find a Local Distributor Publishers Become An Author Request Catalog Events
Product Search
 
Shop by Category
»Fire Engineering Books & Videos
»Electric Power Books from PennWell
New & Coming Soon
Conference Proceedings
Deregulation & Restructuring
Business/Reference
Electricity & Gas Purchasing
Environmental/Safety
Machinery
Marketing, Trading & Risk
Nontechnical Series
Power Generation
Renewables/Alternative Energy
Transmission & Distribution
Energy Industry Links
Visit the PennWell MAPSearch website
»Dental Books from PennWell
»Petroleum Books from PennWell
»Advanced Technology Books from PennWell
»Water & Wastewater Books from PennWell
»Best Sellers
»Sale Items
»OGJ Research: Energy Surveys, Directories, and Special Reports
»Maps, Directories and GIS Data from MAPSearch
»PennWell Ebooks
 
Click here for Shipping Information
Newsletter Sign Up!
Subscribe to our newsletter for
latest news and special offers!
 
Tell A Friends
Customers:
Please see our new shipping rates on the Order Details page. International customers may choose to purchase through their local representative.
 
 
Home»Electric Power Books from PennWell»Marketing, Trading & Risk»Effective Power Marketing
 
Effective Power Marketing
 
Enlarge View
 
Effective Power Marketing
Clark W. Gellings
Availability: Usually ships the next business day.
ISBN: 978-0-87814-646-8
Click here to know Delivery Estimate
Price : $69.00
Sale Price : $34.50
Quantity:   
 
 
This book focuses on tried-and-true strategies tailored to individual customer types from consumer to industrial and more. In addition, readers will learn how to fully meet individual customer needs for greater market potential, and exploit the full advantages of deregulation to provide energy and other services.
Contents:
  • Introduction
  • The history of marketing in utilities
  • The changing marketplace
  • Marketing in the future marketplace
  • It's not just about electricity anymore
  • Electrotechnology
  • Beyond electricity
  • The open market customer
  • World scenarios for electric energy service providers
  • The changing nature of regulation
204 Pages/Hardcover/1997 Contact us for availability.
ISBN 0-87814-646-6
 
Clark W. Gellings
Clark W. Gellings
 
 
 
You Might Also Like
 
Testimonials
 
 
Home l About Us l Sitemap l FAQs l Tell A Friend l Privacy Policy l Contact Us l PennWell Sites l PennWell Events
       
Copyright © 2008 PennWell Corporation. All Rights Reserved.   Yahoo! Shopping Every upgrade accepts
Designed by: Colorado Web Solutions - Yahoo Store Designer