This text focuses on alliances that involve supply chain partners: the customer, supplier, and manufacturer. The author takes a realistic look at how these alliances work, basing the information on actual industry successes and failures.

Contents:

• What is a strategic alliance?
• What is total cost?
• Customer view of alliance research/discovery
• Supplier view of discovery
• Implementation
• Maintenance
• Integrated alliances
• Other concerns
• Case studies